Google penalizes websites which use popups that make content less accessible.
Last but not least: lightbox popups should be used carefully on mobile devices. To confirm an important action (for example that the user is above the legal age required to visit your website).To share an important announcement (shipping delay, limited support, terms and conditions update).Here are some examples of situations where lightbox popups are appropriate: As a visitor, what are the chances I would find that popup intrusive?.Is the benefit for my user big enough to justify that interruption?.Is my message worth interrupting my visitor’s navigation?.To make sure lightbox popups are the appropriate format for your popup, you can ask yourself the following questions: Too many lightbox popups can hurt your user experience. But with great power comes great responsibility. As such they are very powerful: your message can’t be ignored. They leave your visitors only 2 options: take action within the popup or close it.
Videolightbox 2017 free#
Below, you can see how GORP Clean Energy Bars uses an upsell lightbox to entice customers to add more to their order so they’ll get free shipping.Īs a marketer Lightbox popups enable you to grab your visitor’s attention and focus on your message. There are a few apps out there that allow you to set up upsell offers. It’s a great way to persuade shoppers to add more to their order. With this kind of lightbox popup, you can employ a very effective sales technique: Upselling. This mobile lightbox example comes from Tom Ford. To make sure no visitor missed their campaign, they triggered their popup on landing (it appeared right away when users arrived on the website).ĭid you think lightbox popups didn’t exist on mobile? If so, this example will change your mind. They wanted to display a video for Día de la Madre (Mothers’ Day) on their website. This example comes from Exito, a Columbian ecommerce leader. Triggered on exit-intent, this popup contains an image aimed at convincing visitors to keep shopping on the website. Lightbox popups can be used to display a simple image. The background lights are dimmed almost to the maximum which makes the popup highly visible in contrast. This first example comes from Talulah, a Shopify store, where this pop-up form is used to build their email list. To give you a better idea of what a lightbox popup looks like, here are a few examples: Email lightbox
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